EST Enterprises Inc

By accessing, using, or subscribing to any services provided by EST Enterprises Inc. ("Company," "we," "us," or "our"), including but not limited to our website, mobile applications, SMS messaging services, and any related platforms or tools, you ("User," "you," or "your") acknowledge that you have read, understood, and agree to be bound by these Terms of Service ("Terms"). These Terms constitute a legally binding agreement between you and EST Enterprises Inc..

If you do not agree to these Terms, you must not access or use our services. Your continued use of our services following any modifications to these Terms constitutes your acceptance of such modifications.

These Terms apply to all users of our services, including but not limited to individual consumers, business customers, website visitors, SMS subscribers, and any third parties who interact with our services on behalf of authorized users.

2. Description of Services

EST Enterprises Inc. provides comprehensive mobile marketing and communication services designed to help businesses connect with their customers through various digital channels. Our services include, but are not limited to:

SMS and Text Messaging Services: We provide Application-to-Person (A2P) text messaging services that enable businesses to send promotional, transactional, and informational messages to their customers. Our SMS services are fully compliant with A2P 10DLC regulations and integrate seamlessly with Lead Connector platforms to ensure optimal message delivery and compliance with all applicable telecommunications regulations.

Website and Digital Platform Services: We offer website development, maintenance, and optimization services that help businesses establish and maintain their online presence. Our digital platforms are designed to integrate with our SMS services to provide a comprehensive customer communication solution.

Lead Management and Customer Relationship Management: Through our integration with Lead Connector and other customer relationship management platforms, we provide tools and services that help businesses manage customer interactions, track engagement, and optimize their marketing campaigns.

Compliance and Regulatory Support: We provide ongoing support to ensure that all customer communications comply with relevant regulations, including the Telephone Consumer Protection Act (TCPA), A2P 10DLC requirements, and other applicable laws and industry standards.

Our services are designed to be scalable and adaptable to businesses of all sizes, from small local enterprises to large corporations. We continuously update and improve our services to meet evolving customer needs and regulatory requirements.

3. SMS and Text Messaging Services

EST Enterprises Inc. provides SMS and text messaging services that are fully compliant with all applicable federal and state regulations, including the Telephone Consumer Protection Act (TCPA), A2P 10DLC requirements administered by The Campaign Registry (TCR), and industry guidelines established by the CTIA. Our messaging services are designed to facilitate legitimate business communications while protecting consumer privacy and rights.

Service Scope and Capabilities: Our SMS services enable businesses to send various types of messages, including promotional offers, transactional notifications, appointment reminders, customer service communications, and informational updates. All messages are transmitted through our A2P 10DLC registered infrastructure, ensuring optimal delivery rates and compliance with carrier requirements.

Message Types and Classifications: We support multiple message categories as defined by A2P 10DLC regulations, including but not limited to marketing and promotional messages, customer care communications, account notifications, fraud alerts, public service announcements, and emergency notifications. Each message type is subject to specific compliance requirements and delivery standards that we maintain in accordance with industry best practices.

Delivery and Performance Standards: While we strive to ensure timely and reliable message delivery, we cannot guarantee that all messages will be delivered successfully or within specific timeframes. Message delivery may be affected by factors beyond our control, including but not limited to carrier network issues, recipient device limitations, regulatory filtering, and compliance screening processes. We maintain industry-standard delivery rates and provide detailed reporting on message status and delivery confirmation where available.

Message and Data Rates: Standard message and data rates may apply to all SMS communications sent through our services. These rates are determined by the recipient's mobile carrier and are not controlled by EST Enterprises Inc.. Users are responsible for informing their customers about potential message and data charges, and we recommend including appropriate disclaimers in all opt-in processes and initial communications.

Geographic Limitations: Our SMS services are primarily designed for communications within the United States and are subject to U.S. telecommunications regulations. International messaging may be available for certain service plans but is subject to additional restrictions, compliance requirements, and fees. Users must ensure compliance with applicable laws and regulations in all jurisdictions where they send messages.

4. A2P 10DLC Compliance

EST Enterprises Inc. is fully committed to compliance with A2P 10DLC regulations as mandated by The Campaign Registry (TCR) and enforced by major U.S. mobile carriers. Our compliance framework ensures that all SMS communications meet the highest standards of legitimacy, transparency, and consumer protection.

Brand and Campaign Registration: All businesses using our SMS services must complete the A2P 10DLC brand and campaign registration process through our integrated Trust Center platform. This registration process includes verification of business identity, submission of required documentation such as Tax ID numbers and business addresses, and approval of specific use cases for SMS communications. We provide comprehensive support throughout the registration process and maintain ongoing compliance monitoring to ensure continued approval status.

Registration Types and Requirements: We support multiple registration types to accommodate different business needs and volumes, including Toll-Free Number registration for businesses seeking simplified registration without daily sending limits, Low Volume Standard registration for businesses with Tax ID sending fewer than 6,000 message segments per day, and Standard registration for businesses with Tax ID sending higher volumes of messages. Each registration type has specific eligibility requirements, approval timelines, and operational limitations that we clearly communicate to our customers.

Trust Scores and Throughput Management: Our platform automatically manages Trust Scores assigned by The Campaign Registry, which determine message throughput rates and delivery performance. We provide ongoing monitoring and optimization recommendations to help businesses maintain high Trust Scores and optimal message delivery rates. Trust Scores are influenced by factors including opt-out rates, spam complaints, carrier feedback, and compliance with messaging best practices.

Carrier Propagation and Approval Processes: Following successful brand and campaign registration, we manage the carrier propagation process, which typically takes 3-5 business days for all major carriers to receive and process registration information. During this period, some messages may experience delivery delays or failures as carriers update their systems with new registration data. We provide real-time status updates and support throughout this process to minimize any impact on customer communications.

Ongoing Compliance Monitoring: We maintain continuous monitoring of all SMS campaigns to ensure ongoing compliance with A2P 10DLC requirements. This includes automated screening for prohibited content, monitoring of opt-out rates and spam complaints, verification of proper sender identification and opt-out language, and regular audits of campaign performance and compliance metrics. Any compliance issues are immediately addressed through our automated systems and customer support team.

5. User Responsibilities and Conduct

Users of EST Enterprises Inc. services have specific responsibilities and obligations to ensure compliance with all applicable laws, regulations, and industry standards. Failure to meet these responsibilities may result in service suspension, termination, or legal consequences.

Compliance with Laws and Regulations: Users must ensure that all use of our services complies with applicable federal, state, and local laws, including but not limited to the Telephone Consumer Protection Act (TCPA), CAN-SPAM Act, state privacy laws, and any other relevant consumer protection regulations. Users are responsible for staying informed about changes to applicable laws and adjusting their practices accordingly.

Accurate Information and Documentation: Users must provide accurate, complete, and current information during account setup, A2P 10DLC registration, and ongoing service use. This includes maintaining current business information, contact details, and any required documentation such as Tax ID numbers, business licenses, and compliance certifications. Users must promptly notify us of any changes to their business information or compliance status.

Proper Use of Services: Users must use our services only for their intended purposes and in accordance with these Terms and all applicable laws. Users are prohibited from using our services for any illegal, fraudulent, deceptive, or harmful activities. This includes but is not limited to sending spam messages, engaging in phishing or other fraudulent schemes, transmitting malware or other harmful content, or using our services to harass, threaten, or harm others.

Content Responsibility: Users are solely responsible for all content transmitted through our services, including the accuracy, legality, and appropriateness of all messages, images, links, and other materials. Users must ensure that all content complies with applicable laws and regulations and does not infringe on the rights of third parties. We reserve the right to review, monitor, and remove any content that violates these Terms or applicable laws.

Security and Account Protection: Users are responsible for maintaining the security of their accounts, including protecting login credentials, monitoring account activity, and promptly reporting any suspected unauthorized access or security breaches. Users must implement appropriate security measures to protect customer data and ensure compliance with applicable privacy laws and regulations.

6. Consent and Opt-In Requirements

EST Enterprises Inc. strictly adheres to all legal requirements for obtaining and maintaining proper consent for SMS communications. Our consent framework is designed to ensure full compliance with TCPA regulations and industry best practices while providing clear transparency to consumers about their communication preferences.

Express Written Consent Requirement: All promotional and marketing SMS communications require express written consent from recipients before any messages can be sent. Verbal consent, implied consent, or pre-checked opt-in boxes are not sufficient under TCPA regulations and are strictly prohibited. Express written consent must be obtained through clear, unambiguous opt-in processes that specifically authorize the receipt of text messages from the identified business or organization.

Acceptable Consent Methods: We support several compliant methods for obtaining express written consent, including website opt-in forms with manually checked consent boxes that clearly describe the SMS program, SMS keyword opt-ins where customers text a specific keyword to a designated number to subscribe, point-of-sale opt-ins with electronic signature capture or written consent forms, and mobile application opt-ins with clear consent language and manual confirmation. All consent methods must include specific disclosure language about the nature and frequency of messages, potential message and data charges, and opt-out instructions.

Required Disclosure Elements: All opt-in processes must include comprehensive disclosure information presented clearly before consent is obtained. Required disclosures include clear identification of the business or organization sending messages, description of the types of messages that will be sent (promotional, transactional, informational), estimated frequency of messages (e.g., "up to 5 messages per week"), statement that message and data rates may apply, clear opt-out instructions (typically "Reply STOP to unsubscribe"), and link to or reference to the complete privacy policy and terms of service.

Documentation and Record Keeping: We maintain comprehensive records of all opt-in activities, including timestamped consent records, IP addresses and device information for digital opt-ins, copies of consent forms and disclosure language used, and detailed logs of all consent-related communications. These records are maintained for a minimum of four years and are available for regulatory compliance audits or legal proceedings as required.

Consent Verification and Confirmation: For certain high-risk or high-volume campaigns, we may implement double opt-in procedures where customers must confirm their subscription through a follow-up message or email. This additional verification step helps ensure the validity of consent and reduces the risk of unauthorized subscriptions or compliance violations.

Ongoing Consent Management: Consent is not a one-time requirement but an ongoing obligation that must be maintained throughout the customer relationship. We provide tools and processes to help businesses manage consent over time, including regular consent reconfirmation campaigns, automated consent expiration and renewal processes, and comprehensive opt-out and preference management systems.

7. Opt-Out and Unsubscribe Procedures

EST Enterprises Inc. provides robust opt-out and unsubscribe mechanisms that comply with all TCPA requirements and industry standards. Our opt-out procedures are designed to be simple, immediate, and effective, ensuring that consumers can easily stop receiving unwanted communications.

Standard Opt-Out Keywords: All SMS messages include clear opt-out instructions, typically "Reply STOP to unsubscribe" or similar language. Our system automatically recognizes and processes standard opt-out keywords including STOP, QUIT, CANCEL, UNSUBSCRIBE, and END. When a recipient sends any of these keywords, they are immediately removed from all future communications, and an automatic confirmation message is sent acknowledging their opt-out request.

Immediate Processing Requirement: All opt-out requests are processed immediately upon receipt, typically within seconds of the request being received. Once processed, the recipient's phone number is added to our internal suppression list, and no further messages will be sent to that number unless the recipient explicitly opts back in through a compliant opt-in process. This immediate processing requirement is strictly enforced to ensure compliance with TCPA regulations.

Opt-Out Confirmation Messages: When a recipient successfully opts out, they receive an automatic confirmation message acknowledging their request and confirming that they will no longer receive messages. This confirmation message is exempt from opt-out requirements as it serves a necessary administrative function. The confirmation message also includes information about how to opt back in if desired and contact information for customer service inquiries.

Global Opt-Out Application: When a recipient opts out from one SMS campaign or message type, they are automatically opted out from all SMS communications from the same business or organization, unless they have provided separate, specific consent for different types of messages (such as transactional notifications). This global application helps prevent confusion and ensures comprehensive protection of consumer preferences.

Opt-Out Monitoring and Reporting: We continuously monitor opt-out rates across all campaigns and provide detailed reporting to help businesses understand customer preferences and campaign performance. High opt-out rates may indicate compliance issues, content problems, or frequency concerns that need to be addressed. We provide recommendations and support to help businesses optimize their messaging strategies while maintaining compliance.

Alternative Opt-Out Methods: In addition to SMS-based opt-out procedures, we provide alternative methods for customers to unsubscribe, including web-based unsubscribe forms accessible through links in messages, customer service phone lines for verbal opt-out requests, and email-based unsubscribe options where appropriate. All alternative opt-out methods are processed with the same immediacy and effectiveness as SMS-based requests.

8. Data Collection and Privacy

EST Enterprises Inc. is committed to protecting the privacy and security of all personal information collected through our services. Our data handling practices are designed to comply with applicable privacy laws and regulations while providing transparency about how information is collected, used, and protected.

Types of Data Collected: We collect various types of information necessary to provide our services effectively, including contact information such as phone numbers, names, and email addresses provided during opt-in processes, account information including business details, billing information, and service preferences, usage data such as message delivery status, engagement metrics, and campaign performance data, and technical information including IP addresses, device information, and system logs necessary for service operation and security.

Data Collection Methods: Information is collected through multiple channels and methods, including direct submission through opt-in forms, website registrations, and account setup processes, automatic collection through our platforms and systems during service use, integration with third-party platforms such as Lead Connector and other customer relationship management systems, and customer service interactions including support requests and account management communications.

Purpose and Use of Data: All collected data is used solely for legitimate business purposes related to providing our services, including delivering SMS messages and other communications as requested, managing customer accounts and billing processes, improving service quality and developing new features, ensuring compliance with applicable laws and regulations, and providing customer support and technical assistance. We do not sell, rent, or otherwise monetize personal data for purposes unrelated to our core services.

Data Sharing and Third-Party Access: We may share personal information with trusted third-party service providers who assist in delivering our services, including SMS gateway providers and telecommunications carriers for message delivery, payment processors for billing and financial transactions, cloud service providers for data storage and system hosting, and compliance and legal service providers for regulatory and legal support. All third-party providers are contractually obligated to protect personal information and use it only for authorized purposes.

Data Security Measures: We implement comprehensive security measures to protect personal information from unauthorized access, use, disclosure, or destruction, including encryption of data in transit and at rest using industry-standard protocols, access controls and authentication systems to limit data access to authorized personnel only, regular security audits and vulnerability assessments, and incident response procedures for addressing potential security breaches or data incidents.

Data Retention and Deletion: We retain personal information only as long as necessary to provide our services and comply with legal obligations. SMS opt-in records and related consent documentation are maintained for a minimum of four years to support compliance audits and legal requirements. Other personal information is retained according to our data retention policy, which balances business needs with privacy protection principles. Customers may request deletion of their personal information subject to legal and regulatory requirements.

9. Prohibited Uses and Content

EST Enterprises Inc. maintains strict policies regarding acceptable use of our services to ensure compliance with all applicable laws, regulations, and industry standards. The following uses and content types are strictly prohibited and may result in immediate service suspension or termination.

Prohibited Content Categories: Users are prohibited from sending messages containing content related to alcohol, tobacco, firearms, gambling, or other adult content as defined by industry guidelines and carrier policies. Additionally, prohibited content includes illegal substances or activities, fraudulent or deceptive offers, hate speech or discriminatory content, threats, harassment, or intimidating communications, sexually explicit or inappropriate material, and content that infringes on intellectual property rights or violates third-party rights.

Spam and Unsolicited Communications: All forms of spam and unsolicited communications are strictly prohibited. This includes sending messages to recipients who have not provided express written consent, purchasing or using third-party contact lists without proper consent verification, sending messages after recipients have opted out or requested to stop receiving communications, and engaging in any form of bulk messaging to non-consenting recipients. Users must maintain proper opt-in records and consent documentation for all message recipients.

Filtering Evasion and Deceptive Practices: Users are prohibited from engaging in any practices designed to evade spam filters or compliance detection mechanisms. This includes intentionally misspelling words to avoid content filtering, using non-standard opt-out phrases or instructions, employing "snowshoeing" techniques by spreading similar messages across multiple phone numbers, and using misleading sender identification or false business information. All communications must be transparent, honest, and clearly identify the sending organization.

Fraudulent and Illegal Activities: Our services may not be used for any fraudulent, illegal, or deceptive activities, including but not limited to phishing schemes or attempts to steal personal information, pyramid schemes, multi-level marketing scams, or other fraudulent business practices, identity theft or impersonation of other individuals or organizations, money laundering or other financial crimes, and any activities that violate federal, state, or local laws or regulations.

Technical Abuse and System Interference: Users are prohibited from engaging in any activities that interfere with or disrupt our services or systems, including attempting to gain unauthorized access to our systems or customer accounts, transmitting viruses, malware, or other harmful code, overloading our systems with excessive message volumes or requests, and reverse engineering or attempting to circumvent our security measures or compliance systems.

Violation Consequences and Enforcement: Violations of these prohibited use policies may result in immediate consequences including temporary or permanent suspension of services, termination of user accounts and agreements, reporting to relevant authorities or regulatory agencies, and legal action to recover damages or seek injunctive relief. We reserve the right to investigate suspected violations and take appropriate action to protect our services, customers, and the integrity of the telecommunications system.

10. Lead Connector Integration

EST Enterprises Inc. provides seamless integration with Lead Connector platforms to enhance customer relationship management and ensure optimal compliance with A2P 10DLC requirements. Our integration is designed to leverage Lead Connector's robust infrastructure while maintaining the highest standards of regulatory compliance and service quality.

Platform Integration Features: Our Lead Connector integration provides comprehensive functionality including automated A2P 10DLC registration and campaign management through Lead Connector's Trust Center, real-time message delivery and status reporting, synchronized contact management and opt-in/opt-out processing, and comprehensive analytics and performance monitoring. This integration ensures that all SMS communications benefit from Lead Connector's carrier relationships and compliance infrastructure while maintaining our commitment to regulatory adherence.

Trust Center Registration Process: All customers using our Lead Connector integration must complete the A2P 10DLC registration process through Lead Connector's Trust Center platform. This process includes brand registration with required business documentation and Tax ID verification, campaign registration with specific use case approval and content guidelines, and ongoing compliance monitoring and trust score management. We provide comprehensive support throughout this registration process and maintain ongoing communication with Lead Connector to ensure optimal approval rates and delivery performance.

Compliance Monitoring and Management: Our Lead Connector integration includes automated compliance monitoring features that help ensure ongoing adherence to A2P 10DLC requirements and Lead Connector policies. This includes real-time content screening for prohibited materials and compliance violations, automated opt-out processing and suppression list management, monitoring of error rates, spam complaints, and delivery performance metrics, and regular compliance reporting and optimization recommendations.

Service Level Agreements and Performance Standards: Our Lead Connector integration is subject to specific service level agreements and performance standards that ensure reliable message delivery and compliance support. These standards include minimum delivery rates and maximum delivery timeframes for different message types, response time requirements for customer support and technical assistance, uptime guarantees for our integration platform and related services, and compliance with Lead Connector's operational requirements and best practices.

Data Synchronization and Security: Our integration maintains secure, real-time synchronization of customer data, opt-in records, and compliance information between our systems and Lead Connector's platform. This synchronization ensures consistency across all platforms while maintaining the highest standards of data security and privacy protection. All data transfers are encrypted and monitored to prevent unauthorized access or data breaches.

Support and Technical Assistance: We provide comprehensive support for all aspects of our Lead Connector integration, including initial setup and configuration assistance, ongoing technical support and troubleshooting, compliance guidance and best practices training, and regular platform updates and feature enhancements. Our support team works closely with Lead Connector's technical staff to ensure optimal performance and rapid resolution of any issues that may arise.

11. Fees and Billing

EST Enterprises Inc. provides transparent, competitive pricing for all services with clear billing terms and conditions. Our fee structure is designed to accommodate businesses of all sizes while ensuring sustainable service delivery and ongoing compliance support.

Service Fees and Pricing Structure: Our pricing includes monthly service fees for platform access and basic features, per-message charges for SMS delivery based on volume and message type, A2P 10DLC registration fees as required by The Campaign Registry and carriers, and additional fees for premium features, custom integrations, or enhanced support services. All fees are clearly disclosed during the signup process and are subject to our published rate schedules.

Billing Cycles and Payment Terms: Services are typically billed on a monthly basis with payment due within 30 days of invoice date. We accept various payment methods including credit cards, ACH transfers, and wire transfers for larger accounts. Automatic billing and payment processing is available for customer convenience and to ensure uninterrupted service delivery.

Usage Monitoring and Overage Charges: We provide real-time usage monitoring and reporting to help customers track their message volumes and associated costs. Overage charges may apply if usage exceeds contracted limits or plan allowances. We provide advance notification of approaching usage limits and offer plan upgrade options to accommodate growing business needs.

Refund and Cancellation Policies: Monthly service fees are generally non-refundable once services have been provided. However, we may provide prorated refunds in cases of service termination due to our failure to meet service level agreements or other circumstances beyond customer control. Customers may cancel services with appropriate notice as specified in their service agreements.

Tax and Regulatory Fees: Customers are responsible for all applicable taxes, regulatory fees, and government charges related to their use of our services. This may include state and local sales taxes, federal excise taxes, and regulatory fees imposed by telecommunications authorities. We will clearly identify any such charges on customer invoices.

Dispute Resolution and Billing Support: We provide comprehensive billing support and dispute resolution services to address any questions or concerns about charges or service delivery. Our billing support team is available during regular business hours to assist with account inquiries, payment processing issues, and billing disputes.

12. Intellectual Property Rights

EST Enterprises Inc. respects intellectual property rights and expects all users to do the same. Our services and all related materials are protected by applicable intellectual property laws, and users must comply with all such laws when using our services.

Company Intellectual Property: All content, software, technology, and materials provided through our services, including but not limited to text, graphics, logos, images, software code, and user interfaces, are owned by EST Enterprises Inc. or our licensors and are protected by copyright, trademark, and other intellectual property laws. Users are granted a limited, non-exclusive, non-transferable license to use our services in accordance with these Terms.

User Content and Licensing: Users retain ownership of content they create and transmit through our services, including SMS messages, customer data, and marketing materials. However, by using our services, users grant EST Enterprises Inc. a limited license to process, transmit, and store such content as necessary to provide our services. This license includes the right to use technical measures to ensure compliance with applicable laws and regulations.

Third-Party Intellectual Property: Users are responsible for ensuring that all content transmitted through our services does not infringe on the intellectual property rights of third parties. This includes obtaining proper licenses or permissions for copyrighted materials, trademarks, or other protected content. Users agree to indemnify EST Enterprises Inc. against any claims of intellectual property infringement arising from their use of our services.

DMCA Compliance: We comply with the Digital Millennium Copyright Act (DMCA) and will respond to valid takedown notices for allegedly infringing content. Users who believe their intellectual property rights have been violated may submit a DMCA notice to our designated agent. We reserve the right to terminate accounts of users who repeatedly infringe on intellectual property rights.

13. Disclaimers and Limitations of Liability

EST Enterprises Inc. provides services on an "as is" and "as available" basis, and we make no warranties or representations regarding the reliability, availability, or performance of our services beyond those expressly stated in these Terms.

Service Availability Disclaimers: While we strive to maintain high service availability and reliability, we cannot guarantee that our services will be available at all times or free from interruptions. Service availability may be affected by factors beyond our control, including telecommunications network issues, carrier maintenance, regulatory changes, and force majeure events.

Message Delivery Disclaimers: We cannot guarantee that all SMS messages will be delivered successfully or within specific timeframes. Message delivery may be affected by carrier filtering, recipient device limitations, network congestion, and compliance screening processes. We provide delivery reporting and status information where available but cannot be held liable for failed or delayed message delivery.

Limitation of Liability: To the maximum extent permitted by law, EST Enterprises Inc. shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, or business opportunities, arising from or related to the use of our services. Our total liability for any claims arising from or related to our services shall not exceed the amount paid by the user for services during the 12 months preceding the claim.

Regulatory Compliance Disclaimers: While we provide tools and guidance to help users comply with applicable laws and regulations, users are ultimately responsible for ensuring their own compliance. We cannot guarantee that use of our services will ensure compliance with all applicable laws, and users should consult with legal counsel regarding their specific compliance obligations.

14. Indemnification

Users agree to indemnify, defend, and hold harmless EST Enterprises Inc., its officers, directors, employees, agents, and affiliates from and against any and all claims, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising from or related to:

User Content and Conduct: Any content transmitted through our services by users, including claims of defamation, privacy violation, or intellectual property infringement, and any violation of these Terms or applicable laws by users or their authorized representatives.

Compliance Violations: Any failure by users to comply with applicable laws, regulations, or industry standards, including TCPA violations, privacy law violations, or other regulatory non-compliance issues.

Third-Party Claims: Any claims by third parties arising from users' business activities, customer relationships, or use of our services, including claims related to unauthorized messaging, privacy violations, or business disputes.

This indemnification obligation shall survive termination of these Terms and shall apply regardless of whether EST Enterprises Inc. had knowledge of the potential for such claims.

15. Termination

Either party may terminate these Terms and discontinue services under the circumstances and procedures outlined below.

Termination by User: Users may terminate their use of our services at any time by providing written notice and following our account closure procedures. Users remain responsible for all charges incurred prior to termination and must comply with any applicable notice periods specified in their service agreements.

Termination by Company: We may terminate or suspend services immediately without notice if users violate these Terms, engage in prohibited activities, fail to pay required fees, or if we determine that continued service provision would violate applicable laws or regulations. We may also terminate services with reasonable notice for business reasons, including discontinuation of service offerings or changes to our business model.

Effect of Termination: Upon termination, users' access to our services will be discontinued, and we may delete user data and content in accordance with our data retention policies. Users remain responsible for all obligations incurred prior to termination, including payment of outstanding fees and compliance with ongoing legal obligations.

Survival of Terms: Certain provisions of these Terms shall survive termination, including intellectual property rights, indemnification obligations, limitation of liability, and any other provisions that by their nature should survive termination.

16. Governing Law and Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of the State of [State], without regard to conflict of law principles. Any disputes arising from or related to these Terms or the use of our services shall be resolved through the following procedures:

Informal Resolution: Before initiating formal legal proceedings, parties agree to attempt to resolve disputes through good faith negotiations. Users should contact our customer service team to discuss any concerns or disputes, and we will work diligently to reach a mutually acceptable resolution.

Binding Arbitration: If informal resolution is unsuccessful, disputes shall be resolved through binding arbitration administered by the American Arbitration Association in accordance with its Commercial Arbitration Rules. The arbitration shall be conducted in [City, State], and the arbitrator's decision shall be final and binding on all parties.

Class Action Waiver: Users agree to resolve disputes on an individual basis and waive any right to participate in class action lawsuits or other collective legal proceedings against EST Enterprises Inc..

17. Changes to Terms

EST Enterprises Inc. reserves the right to modify these Terms at any time to reflect changes in our services, applicable laws, or business practices. We will provide notice of material changes through our website, email notifications, or other appropriate means.

Notice of Changes: We will provide at least 30 days' notice of material changes to these Terms, except in cases where immediate changes are necessary to comply with legal requirements or address security concerns.

Acceptance of Changes: Continued use of our services following notice of changes constitutes acceptance of the modified Terms. Users who do not agree to modified Terms may terminate their use of our services in accordance with the termination provisions outlined above.

Version Control: We maintain version control of these Terms and will make previous versions available upon request for reference purposes.

18. Contact Information

For questions, concerns, or support related to these Terms or our services, please contact EST Enterprises Inc. through the following channels:

Customer Support:

Email: [email protected]

Phone: 623-742-6923

Business Hours: Monday through Thursday, 8:00 AM to 2:00 PM Arizona

Legal and Compliance Inquiries:

Email: [email protected]

Mailing Address: 43220 N 202nd St. New River, AZ 85087

Billing and Account Management:

Email: [email protected]

Phone: 623-742-6923

Emergency Support:

For urgent technical issues affecting service delivery, emergency support is available 24/7 through our online support portal or emergency contact number.

We are committed to providing responsive, professional support for all customer inquiries and will work diligently to address any questions or concerns about our services or these Terms.

Document Information:

Document Version: 1.0

Effective Date: August 7, 2025

Last Updated: August 7, 2025

Next Review Date: February 7, 2026

This document constitutes the complete Terms of Service for EST Enterprises Inc. and supersedes all previous agreements, understandings, or representations regarding the use of our services. These Terms may only be modified in writing by authorized representatives of EST Enterprises Inc..

Privacy Policy

EST Enterprises Inc.

Effective Date: August 7, 2025
Last Updated: August 7, 2025

Table of Contents

Introduction and Scope

Information We Collect

How We Collect Information

SMS and Text Messaging Privacy

How We Use Your Information

Information Sharing and Disclosure

Data Security and Protection

Data Retention and Deletion

Your Privacy Rights and Choices

Cookies and Tracking Technologies

Third-Party Services and Integrations

International Data Transfers

Children's Privacy

State-Specific Privacy Rights

GDPR Compliance for European Users

Changes to This Privacy Policy

Contact Information

1. Introduction and Scope

EST Enterprises Inc. ("Company," "we," "us," or "our") is committed to protecting the privacy and security of personal information collected through our services. This Privacy Policy explains how we collect, use, share, and protect personal information when you use our website, mobile applications, SMS messaging services, and related platforms and tools.

This Privacy Policy applies to all personal information collected by EST Enterprises Inc. through any means, including our website at [website URL], mobile applications, SMS and text messaging services, customer service interactions, and any other digital or offline touchpoints where we collect personal information. This policy also covers information collected through our integration with third-party platforms such as Lead Connector and other customer relationship management systems.

Scope of Coverage: This Privacy Policy covers all individuals who interact with our services, including website visitors, SMS subscribers, business customers, end users of our customers' services, and any other individuals whose personal information we collect in connection with our business operations. Different sections of this policy may apply differently depending on your relationship with us and the specific services you use.

Legal Basis for Processing: We process personal information based on various legal grounds, including your consent (particularly for SMS marketing communications), our legitimate business interests (such as providing and improving our services), contractual necessity (to fulfill our obligations under service agreements), and legal compliance (to meet regulatory requirements such as TCPA, CCPA, and GDPR obligations).

Regulatory Compliance: This Privacy Policy is designed to comply with applicable privacy laws and regulations, including the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR), the Telephone Consumer Protection Act (TCPA), and other federal and state privacy laws. We regularly review and update our privacy practices to ensure ongoing compliance with evolving legal requirements.

Transparency and Accountability: We believe in transparency about our data practices and are committed to providing clear, understandable information about how we handle personal information. This Privacy Policy is part of our broader commitment to privacy by design and accountability in all aspects of our data processing activities.

2. Information We Collect

EST Enterprises Inc. collects various types of personal information to provide our services effectively and ensure compliance with applicable regulations. The specific information we collect depends on how you interact with our services and the nature of our relationship with you.

Contact and Identity Information: We collect basic contact and identification information including full names, phone numbers, email addresses, mailing addresses, and business information such as company names and job titles. For business customers, we also collect Tax ID numbers, business licenses, and other documentation required for A2P 10DLC registration and compliance verification. This information is essential for account setup, service delivery, and regulatory compliance.

Account and Service Information: When you create an account or use our services, we collect information related to your account preferences, service configurations, billing and payment information, and usage history. This includes details about your SMS campaigns, message content and performance metrics, opt-in and opt-out records, and customer interaction data. We also maintain records of customer service interactions and support requests.

Technical and Device Information: We automatically collect certain technical information when you use our services, including IP addresses, device identifiers, browser types and versions, operating system information, and connection details. This information helps us provide secure, reliable services and troubleshoot technical issues. We also collect log files and system data necessary for service operation and security monitoring.

SMS and Communication Data: For our SMS services, we collect and process phone numbers, message content, delivery status information, and engagement metrics such as click-through rates and response rates. We also maintain comprehensive records of consent and opt-in activities, including timestamps, IP addresses, and the specific consent language used. This data is essential for compliance with TCPA requirements and ensuring proper message delivery.

Website and Digital Interaction Data: When you visit our website or use our digital platforms, we collect information about your browsing behavior, page views, time spent on different sections, and interaction with forms and other website elements. This may include information collected through cookies, web beacons, and similar tracking technologies, subject to your consent and preferences.

Business and Commercial Information: For business customers, we collect information about your business operations, customer base, marketing objectives, and commercial activities relevant to our services. This helps us provide customized solutions and ensure that our services meet your specific business needs while maintaining compliance with applicable regulations.

3. How We Collect Information

EST Enterprises Inc. employs various methods to collect personal information, always in accordance with applicable laws and with appropriate transparency about our data collection practices.

Direct Collection from Users: The primary method of information collection is through direct submission by users through various channels. This includes information provided when creating accounts or registering for services, completing opt-in forms for SMS communications, submitting contact forms or customer service requests, and participating in surveys or feedback processes. We also collect information during phone conversations with customer service representatives and through in-person interactions at trade shows or business meetings.

Automatic Collection Through Technology: We automatically collect certain information through technological means when you interact with our services. This includes server logs that record technical information about your visits to our website, cookies and similar tracking technologies that help us understand user preferences and improve service delivery, and analytics tools that provide insights into website usage and service performance. All automatic collection is conducted in compliance with applicable privacy laws and user consent requirements.

Third-Party Sources and Integrations: We may receive information from third-party sources, including business partners, service providers, and integrated platforms such as Lead Connector. This information is only collected when we have appropriate legal authority and when the third party has confirmed they have proper consent or legal basis for sharing the information. We also collect information from public sources such as business directories and regulatory databases for verification and compliance purposes.

Customer and Partner Submissions: Business customers may provide us with information about their own customers and contacts for the purpose of delivering SMS services. In these cases, our customers are responsible for ensuring they have proper consent and legal authority to share this information with us. We provide guidance and tools to help our customers maintain compliance with applicable privacy laws and regulations.

Integration and API Data Collection: Through our integrations with customer relationship management systems and other business platforms, we collect information necessary to provide seamless service delivery. This includes contact lists, campaign data, and performance metrics shared through secure API connections. All such data collection is governed by appropriate data processing agreements and security measures.

Compliance and Verification Sources: To ensure regulatory compliance, we may collect information from compliance databases, regulatory agencies, and verification services. This includes checking phone numbers against Do Not Call registries, verifying business information through official databases, and conducting fraud prevention and security checks as necessary to protect our services and customers.

4. SMS and Text Messaging Privacy

EST Enterprises Inc. provides SMS and text messaging services that are subject to specific privacy requirements under the Telephone Consumer Protection Act (TCPA) and other applicable regulations. This section provides detailed information about how we handle personal information in connection with our SMS services.

SMS Consent and Opt-In Management: All SMS communications require express written consent from recipients before any messages can be sent. We maintain comprehensive records of all consent activities, including the specific consent language used, timestamps of opt-in activities, IP addresses and device information for digital opt-ins, and copies of any written consent forms. Consent records are maintained for a minimum of four years to support compliance audits and legal requirements.

Types of SMS Messages and Data Processing: We process personal information to deliver various types of SMS messages, including promotional and marketing messages that require express written consent, transactional messages related to existing business relationships, informational messages such as appointment reminders and service updates, and customer service communications. Each message type has specific consent requirements and processing limitations that we strictly observe.

Message Content and Monitoring: While we respect the privacy of message content, we may monitor and analyze SMS communications for compliance purposes, including screening for prohibited content and compliance violations, monitoring opt-out rates and spam complaints, analyzing delivery performance and engagement metrics, and ensuring adherence to A2P 10DLC requirements. Any content monitoring is conducted solely for legitimate business and compliance purposes.

Opt-Out and Preference Management: We provide robust opt-out mechanisms that allow recipients to stop receiving SMS communications at any time. When a recipient opts out, we immediately process the request and add their phone number to our suppression list. Opt-out requests are honored globally across all message types unless the recipient has provided separate, specific consent for different types of communications. We maintain detailed records of all opt-out activities for compliance and customer service purposes.

SMS Data Sharing and Third-Party Access: SMS-related personal information may be shared with authorized third parties necessary for service delivery, including SMS gateway providers and telecommunications carriers for message delivery, Lead Connector and other integrated platforms for campaign management, compliance and verification services for regulatory adherence, and customer service providers for support and technical assistance. All third-party access is governed by strict contractual protections and security requirements.

SMS Data Security and Protection: We implement comprehensive security measures specifically designed to protect SMS-related personal information, including encryption of message content and recipient data during transmission and storage, access controls that limit SMS data access to authorized personnel only, monitoring and logging of all SMS system activities, and regular security audits and vulnerability assessments. These measures help ensure the confidentiality and integrity of all SMS communications and related personal information.

5. How We Use Your Information

EST Enterprises Inc. uses personal information solely for legitimate business purposes related to providing our services and ensuring compliance with applicable laws and regulations. Our use of personal information is always proportionate to the purposes for which it was collected and is conducted in accordance with applicable privacy laws.

Service Delivery and Operations: We use personal information to provide our core services, including delivering SMS messages and other communications as requested by our customers, managing user accounts and service configurations, processing billing and payment transactions, and providing customer support and technical assistance. This includes using contact information to communicate with customers about their accounts, service updates, and important notices related to our services.

Compliance and Regulatory Requirements: Personal information is used to ensure compliance with applicable laws and regulations, including maintaining TCPA compliance records and consent documentation, conducting A2P 10DLC registration and campaign management, monitoring for prohibited content and compliance violations, and responding to regulatory inquiries and legal requests. We also use information to verify business identities and prevent fraudulent activities.

Service Improvement and Development: We analyze usage data and customer feedback to improve our services and develop new features, including analyzing message delivery performance and engagement metrics, identifying technical issues and optimization opportunities, conducting customer satisfaction surveys and feedback collection, and developing new service offerings based on customer needs and market trends.

Security and Fraud Prevention: Personal information is used to protect our services and customers from security threats and fraudulent activities, including monitoring for suspicious account activity and unauthorized access attempts, conducting identity verification and fraud prevention checks, implementing security measures and access controls, and investigating and responding to security incidents and data breaches.

Marketing and Communications: With appropriate consent, we may use personal information for marketing and promotional purposes, including sending newsletters and promotional emails about our services, providing information about new features and service updates, conducting market research and customer surveys, and personalizing marketing communications based on customer preferences and usage patterns. All marketing communications include clear opt-out mechanisms and respect customer preferences.

Legal and Business Operations: We use personal information as necessary for our legitimate business operations, including contract management and business relationship maintenance, financial reporting and business analytics, legal compliance and risk management, and corporate transactions such as mergers, acquisitions, or asset sales, subject to appropriate confidentiality and data protection measures.

6. Information Sharing and Disclosure

EST Enterprises Inc. is committed to protecting the privacy of personal information and only shares such information when necessary for service delivery, legal compliance, or with appropriate consent. We do not sell personal information to third parties for their own marketing purposes.

Service Providers and Business Partners: We share personal information with trusted third-party service providers who assist in delivering our services, including SMS gateway providers and telecommunications carriers for message delivery, cloud service providers for data storage and system hosting, payment processors for billing and financial transactions, customer service providers for support and technical assistance, and compliance and verification services for regulatory adherence. All service providers are contractually obligated to protect personal information and use it only for authorized purposes.

Lead Connector and Platform Integrations: Through our integration with Lead Connector and other customer relationship management platforms, we share personal information necessary for seamless service delivery, including contact information and opt-in records for SMS campaign management, message delivery status and performance metrics, compliance monitoring and reporting data, and account and billing information for integrated services. All platform integrations are governed by appropriate data processing agreements and security measures.

Legal and Regulatory Disclosures: We may disclose personal information when required by law or when we believe disclosure is necessary to protect our rights or comply with legal obligations, including responding to court orders, subpoenas, and other legal processes, cooperating with law enforcement investigations and regulatory inquiries, protecting against fraud, security threats, and other illegal activities, and enforcing our Terms of Service and other agreements. We will provide notice of such disclosures when legally permitted and practically feasible.

Business Transfers and Corporate Transactions: In the event of a merger, acquisition, sale of assets, or other corporate transaction, personal information may be transferred to the acquiring entity, subject to appropriate confidentiality agreements and data protection measures. We will provide notice of such transfers and ensure that the acquiring entity agrees to honor the privacy commitments outlined in this Privacy Policy.

Consent-Based Sharing: We may share personal information with third parties when we have obtained specific consent for such sharing, including sharing contact information with business partners for joint marketing initiatives, providing customer testimonials and case studies with appropriate consent, and participating in industry research and benchmarking studies with anonymized or aggregated data.

Anonymized and Aggregated Data: We may share anonymized and aggregated data that does not identify specific individuals for various business purposes, including industry research and analysis, service improvement and development, marketing and promotional activities, and compliance reporting and regulatory submissions. Such data sharing does not involve personal information and does not pose privacy risks to individuals.

7. Data Security and Protection

EST Enterprises Inc. implements comprehensive security measures to protect personal information from unauthorized access, use, disclosure, alteration, and destruction. Our security program is designed to meet industry standards and regulatory requirements while adapting to evolving threats and technologies.

Technical Security Measures: We employ multiple layers of technical security controls to protect personal information, including encryption of data in transit using industry-standard TLS protocols, encryption of data at rest using advanced encryption algorithms, secure network architecture with firewalls and intrusion detection systems, access controls and authentication systems that limit data access to authorized personnel only, and regular security monitoring and threat detection systems that identify and respond to potential security incidents.

Physical Security Controls: Our data centers and facilities are protected by comprehensive physical security measures, including restricted access controls with multi-factor authentication, 24/7 security monitoring and surveillance systems, environmental controls to protect against natural disasters and equipment failures, and secure disposal procedures for hardware and storage media containing personal information.

Administrative and Organizational Security: We maintain robust administrative security measures to ensure proper handling of personal information, including comprehensive security policies and procedures that govern data handling practices, regular security training for all employees and contractors who handle personal information, background checks and security clearances for personnel with access to sensitive data, and incident response procedures for addressing security breaches and data incidents.

Vendor and Third-Party Security: All third-party service providers and business partners who have access to personal information are required to maintain appropriate security measures, including contractual obligations to protect personal information and comply with our security standards, regular security assessments and audits of third-party providers, secure data transmission and storage requirements for all third-party integrations, and incident notification and response procedures for third-party security events.

Security Monitoring and Incident Response: We maintain continuous security monitoring and incident response capabilities, including real-time monitoring of system activities and security events, automated threat detection and response systems, regular vulnerability assessments and penetration testing, and comprehensive incident response procedures that include notification requirements and remediation steps. In the event of a security incident affecting personal information, we will provide appropriate notification to affected individuals and regulatory authorities as required by law.

Data Backup and Recovery: We maintain secure backup and disaster recovery systems to ensure the availability and integrity of personal information, including regular automated backups of all critical data and systems, secure off-site storage of backup data with appropriate encryption and access controls, tested disaster recovery procedures to ensure rapid restoration of services, and business continuity planning to minimize service disruptions and data loss.

8. Data Retention and Deletion

EST Enterprises Inc. maintains personal information only as long as necessary to provide our services, comply with legal obligations, and fulfill the purposes for which the information was collected. Our data retention practices are designed to balance business needs with privacy protection principles.

General Retention Principles: We apply consistent retention principles across all types of personal information, including retaining information only for as long as necessary to fulfill the purposes for which it was collected, regularly reviewing and updating retention periods based on legal requirements and business needs, implementing automated deletion processes where appropriate to ensure timely removal of outdated information, and maintaining detailed records of retention decisions and deletion activities for audit and compliance purposes.

SMS and Consent Data Retention: SMS-related personal information and consent records are subject to specific retention requirements, including maintaining opt-in records and consent documentation for a minimum of four years to support TCPA compliance audits, retaining message delivery logs and performance data for operational and compliance purposes, preserving opt-out records indefinitely to ensure continued suppression of unwanted communications, and maintaining campaign and compliance monitoring data for regulatory reporting and analysis.

Account and Service Data Retention: Information related to customer accounts and service delivery is retained according to business and legal requirements, including maintaining account information for the duration of the customer relationship plus applicable legal retention periods, retaining billing and payment records for tax and financial reporting requirements, preserving customer service records for quality assurance and dispute resolution purposes, and maintaining technical logs and system data for security monitoring and troubleshooting.

Legal and Regulatory Retention Requirements: Certain types of personal information must be retained for specific periods to comply with legal and regulatory obligations, including financial records for tax and accounting purposes, compliance documentation for regulatory audits and investigations, legal correspondence and dispute resolution records, and security incident reports and investigation materials. We maintain detailed retention schedules that specify applicable retention periods for different types of information.

Data Deletion and Destruction Procedures: When personal information reaches the end of its retention period or when deletion is requested by individuals exercising their privacy rights, we implement secure deletion procedures, including complete removal of information from active systems and databases, secure destruction of backup copies and archived data, verification of deletion completion through audit procedures, and documentation of deletion activities for compliance and record-keeping purposes.

Customer-Requested Deletion: Individuals may request deletion of their personal information subject to legal and regulatory limitations, including processing deletion requests within required timeframes, verifying the identity of individuals making deletion requests, providing confirmation of deletion completion, and maintaining records of deletion requests and actions taken for compliance purposes. Some information may be retained if required by law or necessary for legitimate business purposes such as fraud prevention or legal compliance.

9. Your Privacy Rights and Choices

EST Enterprises Inc. respects your privacy rights and provides various mechanisms for you to control how your personal information is collected, used, and shared. The specific rights available to you may vary depending on your location and the applicable privacy laws.

Access and Information Rights: You have the right to access information about how we collect, use, and share your personal information, including requesting copies of personal information we maintain about you, obtaining information about the sources of your personal information, understanding the purposes for which we process your information, and receiving details about third parties with whom we share your information. We will respond to access requests within the timeframes required by applicable law.

Correction and Update Rights: You have the right to request correction or updating of inaccurate or incomplete personal information, including updating contact information and account details, correcting errors in billing or service records, modifying communication preferences and opt-in status, and providing additional information to complete your profile or account. We provide self-service tools for many types of updates and corrections.

Deletion and Erasure Rights: Subject to legal and regulatory limitations, you have the right to request deletion of your personal information, including requesting removal from our marketing communications and databases, deleting account information when you no longer use our services, removing personal information that is no longer necessary for the purposes for which it was collected, and exercising "right to be forgotten" rights under applicable privacy laws. Some information may be retained if required by law or necessary for legitimate business purposes.

Opt-Out and Communication Control Rights: You have comprehensive rights to control communications from EST Enterprises Inc., including opting out of SMS communications by replying "STOP" to any message, unsubscribing from email communications through links provided in messages, updating communication preferences through your account settings, and requesting removal from all marketing communications while maintaining necessary service-related communications.

Data Portability Rights: Where applicable under privacy laws such as GDPR, you have the right to receive your personal information in a portable format, including requesting export of your account data and communication history, receiving information in commonly used electronic formats, and transferring your information to other service providers. We provide tools and assistance to facilitate data portability requests.

Objection and Restriction Rights: You have the right to object to certain types of processing of your personal information, including objecting to processing based on legitimate interests, requesting restriction of processing for specific purposes, opting out of automated decision-making and profiling activities, and limiting the use of your information for marketing and promotional purposes. We will honor such requests subject to legal and contractual limitations.

10. Cookies and Tracking Technologies

EST Enterprises Inc. uses cookies and similar tracking technologies on our website and digital platforms to enhance user experience, analyze usage patterns, and improve our services. This section explains how we use these technologies and your choices regarding their use.

Types of Cookies and Technologies Used: We use various types of cookies and tracking technologies for different purposes, including essential cookies that are necessary for website functionality and security, analytics cookies that help us understand how visitors use our website and services, functional cookies that remember your preferences and settings, and marketing cookies that enable personalized content and advertising with appropriate consent. We also use web beacons, pixel tags, and similar technologies to track email engagement and website interactions.

Cookie Categories and Purposes: Essential cookies are used for critical website functions such as user authentication, security features, and basic navigation. These cookies are necessary for our website to function properly and cannot be disabled. Analytics cookies collect information about website usage, including page views, time spent on pages, and user interaction patterns. This information helps us improve our website design and content. Functional cookies remember user preferences such as language settings, display preferences, and form data to enhance user experience across visits.

Third-Party Cookies and Services: Our website may include cookies and tracking technologies from third-party services, including analytics providers such as Google Analytics for website usage analysis, social media platforms for social sharing and integration features, advertising networks for targeted advertising and remarketing, and customer service tools for chat and support functionality. These third-party cookies are subject to the privacy policies of their respective providers.

Cookie Consent and Management: We obtain appropriate consent for non-essential cookies in accordance with applicable laws and regulations. Users can manage cookie preferences through browser settings, our cookie consent management tool, and account preference settings. Most web browsers allow users to control cookies through their settings, including blocking all cookies, accepting only certain types of cookies, and deleting existing cookies. However, disabling certain cookies may affect website functionality and user experience.

Mobile App Tracking and Analytics: Our mobile applications may use similar tracking technologies and analytics tools to understand app usage and improve functionality. This includes crash reporting and performance monitoring, user engagement and feature usage analytics, and push notification delivery and engagement tracking. Users can control app tracking through device settings and app permission controls.

Data Collected Through Tracking Technologies: Information collected through cookies and tracking technologies may include IP addresses and device identifiers, browser type and version information, pages visited and time spent on each page, referring websites and search terms, user interaction patterns and click-through rates, and geographic location information based on IP address. This information is used to improve our services and provide personalized experiences while respecting user privacy preferences.

11. Third-Party Services and Integrations

EST Enterprises Inc. integrates with various third-party services and platforms to provide comprehensive functionality and enhanced user experience. This section explains how these integrations affect the handling of personal information and your privacy rights.

Lead Connector Integration: Our primary integration with Lead Connector enables seamless SMS campaign management and A2P 10DLC compliance. Through this integration, we share contact information, opt-in records, message delivery data, and compliance monitoring information. Lead Connector's privacy practices are governed by their own privacy policy, and we encourage users to review their privacy practices. Our integration is governed by appropriate data processing agreements that ensure protection of personal information.

Customer Relationship Management Platforms: We integrate with various CRM platforms to provide comprehensive customer communication solutions. These integrations may involve sharing contact information, communication history, engagement metrics, and campaign performance data. All CRM integrations are conducted with appropriate security measures and contractual protections to ensure privacy and data security.

Payment and Billing Services: We use third-party payment processors to handle billing and payment transactions securely. These services may collect and process payment information, billing addresses, and transaction details. Payment processors are required to comply with applicable financial regulations and security standards, including PCI DSS compliance for credit card processing.

Analytics and Performance Monitoring: We use third-party analytics services to monitor website performance, user engagement, and service quality. These services may collect usage data, performance metrics, and user interaction information. All analytics data is processed in accordance with applicable privacy laws and service provider privacy policies.

Customer Support and Communication Tools: We may use third-party tools for customer support, including live chat services, help desk platforms, and communication tools. These services may have access to customer service interactions, support requests, and related personal information. All customer support tools are selected based on their privacy and security practices and are governed by appropriate data processing agreements.

Security and Compliance Services: We work with third-party security and compliance providers to ensure the protection of personal information and adherence to regulatory requirements. These services may include security monitoring, vulnerability assessments, compliance auditing, and fraud prevention. All security service providers are required to maintain appropriate confidentiality and security measures.

12. International Data Transfers

EST Enterprises Inc. primarily operates within the United States, but we may transfer personal information internationally in certain circumstances. This section explains how we protect personal information during international transfers and ensure compliance with applicable laws.

Transfer Mechanisms and Safeguards: When we transfer personal information internationally, we implement appropriate safeguards to ensure adequate protection, including standard contractual clauses approved by relevant data protection authorities, adequacy decisions recognizing equivalent privacy protection in destination countries, binding corporate rules for transfers within our corporate group, and specific consent for transfers when required by applicable law.

Data Processing Locations: Personal information may be processed in various locations depending on the services used and business requirements, including primary data centers located in the United States, backup and disaster recovery facilities in secure international locations, third-party service providers operating in countries with adequate privacy protection, and temporary processing locations for specific business purposes such as customer support or technical maintenance.

Cross-Border Data Protection: We ensure that all international data transfers comply with applicable privacy laws and provide adequate protection for personal information, including conducting privacy impact assessments for international transfers, implementing technical and organizational measures to protect transferred data, monitoring compliance with transfer safeguards and contractual obligations, and providing appropriate notice and obtaining consent when required by law.

European Data Transfers: For transfers of personal information from the European Union, we comply with GDPR requirements and implement appropriate transfer mechanisms, including standard contractual clauses for transfers to countries without adequacy decisions, adequacy decisions for transfers to countries with equivalent protection, and specific consent for transfers when other mechanisms are not available. We also ensure that transferred data receives protection equivalent to that provided under GDPR.

13. Children's Privacy

EST Enterprises Inc. is committed to protecting the privacy of children and does not knowingly collect personal information from children under the age of 13 without appropriate parental consent. Our services are designed for use by adults and businesses, not children.

Age Restrictions and Verification: Our services are intended for users who are at least 18 years of age or the age of majority in their jurisdiction. We do not knowingly collect personal information from children under 13, and we require users to confirm they meet age requirements during account registration. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take immediate steps to delete such information.

Parental Rights and Controls: Parents and guardians have specific rights regarding their children's personal information, including the right to review personal information collected from their children, the right to request deletion of their children's personal information, the right to refuse further collection or use of their children's information, and the right to receive notice of our information practices regarding children.

Educational and Family Services: If we develop services specifically designed for children or families, we will implement additional privacy protections and obtain appropriate parental consent as required by the Children's Online Privacy Protection Act (COPPA) and other applicable laws. Such services would include clear notice to parents about information collection practices, verifiable parental consent mechanisms, and enhanced security measures for children's information.

14. State-Specific Privacy Rights

EST Enterprises Inc. complies with state-specific privacy laws that provide additional rights and protections for residents of certain states. This section outlines the specific rights available under these laws.

California Consumer Privacy Act (CCPA) Rights: California residents have specific rights under the CCPA, including the right to know what personal information we collect, use, and share, the right to request deletion of personal information subject to certain exceptions, the right to opt out of the sale of personal information (note: we do not sell personal information), the right to non-discrimination for exercising CCPA rights, and the right to request specific pieces of personal information we have collected. We respond to CCPA requests within the required timeframes and provide appropriate verification procedures.

California Categories of Personal Information: Under the CCPA, we collect and process the following categories of personal information: identifiers such as names, phone numbers, and email addresses, commercial information including purchase history and service usage, internet activity information such as website usage and interaction data, geolocation data based on IP addresses and device information, and professional information for business customers. We use this information for the business purposes described in this Privacy Policy.

Virginia Consumer Data Protection Act (VCDPA) Rights: Virginia residents have rights under the VCDPA, including the right to access personal data we process about them, the right to correct inaccurate personal data, the right to delete personal data, the right to data portability for personal data provided to us, and the right to opt out of certain processing activities including targeted advertising and profiling. We provide mechanisms for Virginia residents to exercise these rights and respond to requests within required timeframes.

Other State Privacy Laws: We monitor and comply with emerging state privacy laws and regulations, including providing appropriate rights and protections for residents of states with comprehensive privacy legislation, implementing required notice and consent mechanisms, and maintaining compliance with evolving legal requirements. As new state privacy laws take effect, we will update our practices and this Privacy Policy accordingly.

Exercising State Privacy Rights: Residents of states with specific privacy rights can exercise these rights through various mechanisms, including submitting requests through our privacy portal or contact forms, calling our customer service line with appropriate identity verification, and using automated opt-out mechanisms for certain types of processing. We provide clear instructions and assistance for exercising privacy rights and respond to requests within legally required timeframes.

15. GDPR Compliance for European Users

EST Enterprises Inc. complies with the General Data Protection Regulation (GDPR) for the processing of personal data of individuals in the European Union. This section outlines the specific rights and protections available under GDPR.

Legal Basis for Processing: We process personal data under GDPR based on various legal grounds, including consent for SMS marketing communications and certain website features, contract performance for providing services to business customers, legitimate interests for service improvement and security purposes, and legal compliance for regulatory requirements and legal obligations. We clearly identify the legal basis for each processing activity and ensure that processing is lawful, fair, and transparent.

GDPR Rights for EU Individuals: EU individuals have comprehensive rights under GDPR, including the right to access personal data and information about processing activities, the right to rectification of inaccurate or incomplete personal data, the right to erasure ("right to be forgotten") in certain circumstances, the right to restrict processing in specific situations, the right to data portability for certain types of personal data, the right to object to processing based on legitimate interests, and the right to withdraw consent for consent-based processing.

Data Protection Impact Assessments: We conduct data protection impact assessments (DPIAs) for processing activities that pose high risks to individual rights and freedoms, including new technologies or processing methods, large-scale processing of sensitive data, systematic monitoring of public areas, and automated decision-making with significant effects. DPIAs help us identify and mitigate privacy risks and ensure compliance with GDPR requirements.

Data Protection Officer and Governance: We maintain appropriate data protection governance structures, including designated data protection contacts for GDPR compliance, privacy by design and by default principles in service development, regular privacy training for employees handling personal data, and ongoing monitoring and auditing of data processing activities. We also maintain records of processing activities as required under GDPR.

International Transfers from EU: When we transfer personal data from the EU to countries outside the European Economic Area, we implement appropriate safeguards, including standard contractual clauses approved by the European Commission, adequacy decisions for countries with equivalent protection, and binding corporate rules for intra-group transfers. We ensure that all international transfers provide adequate protection for personal data.

Breach Notification and Response: We maintain comprehensive procedures for detecting, investigating, and responding to personal data breaches, including notification to supervisory authorities within 72 hours when required, notification to affected individuals when there is a high risk to their rights and freedoms, documentation of all breaches and response actions, and implementation of measures to prevent future breaches.

16. Changes to This Privacy Policy

EST Enterprises Inc. may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or business practices. We are committed to providing appropriate notice of material changes and ensuring continued transparency about our privacy practices.

Notice of Changes: We will provide notice of material changes to this Privacy Policy through various channels, including prominent notice on our website and in our services, email notification to registered users and customers, notification through our mobile applications and SMS services where appropriate, and posting of updated policies with clear indication of changes made. We will provide at least 30 days' notice of material changes unless immediate changes are required for legal compliance or security purposes.

Types of Changes: Changes to this Privacy Policy may include updates to reflect new services or features, modifications to comply with new legal requirements or regulations, clarifications or improvements to existing policy language, changes to our data processing practices or security measures, and updates to contact information or organizational structure.

Acceptance of Changes: Continued use of our services following notice of changes constitutes acceptance of the updated Privacy Policy. If you do not agree to changes, you may discontinue use of our services and exercise your rights to delete or restrict processing of your personal information as described in this Privacy Policy.

Version Control and Archives: We maintain version control of this Privacy Policy and will make previous versions available upon request for reference purposes. Each version includes an effective date and summary of changes made to help users understand how our privacy practices have evolved over time.

17. Contact Information

EST Enterprises Inc. is committed to addressing privacy questions, concerns, and requests promptly and professionally. Please contact us through the following channels for any privacy-related inquiries.

Privacy and Data Protection Inquiries:

Email: [email protected]

Phone: 623-742-6923

Mailing Address: 43220N 22nd ST. New River, AZ 85087

General Customer Support:

Email: [email protected]

Phone: 623-742-6923

Business Hours: Monday through Thursday, 8:00 AM to 2:00 PM Arizona

Online Support: [URL for support portal]

Legal and Compliance Matters:

Email: [email protected]

Phone: 623-742-6923

Mailing Address: 43220 N 22nd St. New River, AZ 85087

Data Protection Officer (for GDPR inquiries):

Email: [email protected]

Mailing Address: 43220 N 22nd St. New River, AZ 85087

Exercising Privacy Rights: We provide multiple convenient methods for exercising your privacy rights, including online privacy portal for submitting requests and tracking status, email requests with appropriate identity verification, phone requests during business hours, and written requests sent to our mailing address. We will respond to privacy rights requests within the timeframes required by applicable law and provide confirmation of actions taken.

Regulatory Contacts: If you have concerns about our privacy practices that cannot be resolved through direct contact, you may have the right to file complaints with relevant regulatory authorities, including state attorneys general for state privacy law violations, the Federal Trade Commission for federal privacy and consumer protection issues, and European data protection authorities for GDPR-related concerns.

Document Information:

Document Version: 1.0

Effective Date: August 7, 2025

Last Updated: August 7, 2025

Next Review Date: February 7, 2026

Governing Law:Arizona Law

Language: English (translations available upon request)

This Privacy Policy constitutes our complete privacy statement regarding the collection, use, and protection of personal information and supersedes all previous privacy policies and statements. This Privacy Policy may only be modified in writing by authorized representatives of EST Enterprises Inc. in accordance with the change procedures outlined above.

Acknowledgment: By using our services, you acknowledge that you have read, understood, and agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree with any aspect of this Privacy Policy, please do not use our services and contact us to discuss your concerns or exercise your privacy rights as applicable.

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